The "Made in Italy" Revolution in Fitness
Two brothers and a passion: Giampiero, Luca, and sport. For Giampiero, the journey began with a difficult personal experience, transforming the years of his childhood marked by being overweight into strength and determination. For Luca, on the other hand, a passion for fitness came naturally, fueled by curiosity and dedication.
Today, the two brothers have become a point of reference in Naples and throughout Italy, inspiring young people and adults alike to rediscover their inner strength and experience sport as a lifestyle.
With ANUREI, our goal is to create not just Made in Italy sportswear, but a community that represents authentic and inclusive values. Every one of our garments—from push-up leggings to high-support sports bras, from sculpting jumpsuits to oversized easywear hoodies—is designed to accompany those who choose performance, quality, and style in every workout and in everyday life.
ANUREI is synonymous with excellence, innovation, and premium sportswear.
Made in Italy: Not just a label, but a value that guides every choice.
From high-performance technical fabrics to tailoring processes, every garment combines Italian craftsmanship and innovation. Production takes place between Campania and Lombardy, thanks to collaborations with specialized local companies that share our vision of quality and durability.
Premium Quality: Our products are made with substantial, compact, or lightweight stretch fabrics, designed to ensure support, comfort, and a design with attention to the smallest details. Inclusivity and Performance: We believe that sport should be accessible to everyone. That is why we offer garments that combine technical performance, aesthetics, and fit, enhancing every body with sculpting cuts, a natural push-up effect, and highly breathable fabrics.
Sustainability: Our supply chain is 100% Italian and controlled at every stage, from design to production, with respect for people and the environment.